在无界的时代,企业家的愿景在哪里?
2019-07-06 14:21:10

在无界的时代,企业家的愿景在哪里?

在无界的时代,企业家的愿景在哪里?

两天前,我去了北京五环路以外的互联网巨头聚集在一起的后院村,碰巧遇到了一位朋友。

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我们公司从传统营销开始,主要是在广东吃几个传统的大型企业,如运动鞋品牌和卫浴品牌。公司与这些公司合作十年,客户稳定,收入稳定。虽然老板也大喊高科技界进入互联网,但毕竟原来的蛋糕吃得很顺利,喊口号也会被拉下来。

我在北京期间,偶尔会参加一些行业峰会。我看到我的同行在各种新的数字技术方式,广告营销理念,新媒体矩阵布局,直播网络红色节目等方面取得了快速进展,并且经常有被时代抛弃的焦虑。

据说人们有中年危机,其实企业也有自己的“中年危机”。企业成立之初,往往处于时代的前沿,能够解决当下的迫切需求。但是,随着企业的不断发展,新兴技术的出现和竞争对手的增加,企业将无法做出改变和创新。市场消除了温煮青蛙的过程。

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无界时代,创业者们的视野在哪里?

正如李开复在企业家应具备的十大能力中所提到的那样,强烈的欲望,难以想象的耐力,广阔的视野,无限的思考和宽容是成功企业家必须具备的能力。尤其是广阔的视野,决定了企业家的最高限度。

对于企业家来说,只有真正拥有广博知识,广阔视野和边界思维才能有效地缩小自身与成功之间的距离,就像华为Matebook X Pro的无边框设计理念和全屏一样。将技术引入笔记本电脑领域与跨境转换相同,进一步拓宽了屏幕界限和全面屏幕设计创新的界限,屏幕共享率高达91%,这正是企业家需要拥有的。

企业家的愿景在哪里?在我看来,企业家的愿景是打破边界,打开边界,在重大愿景之后思考。在这个企业家的绿洲下,只有突破才能生存。

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